Haha! I heard that!
Sharebear is the cuddly companion who just loves to share. He wants to know your favourite colour, your best friend, your immigration status, sleep patterns, sexual preferences, the economic indicators of where you live and every other data point that can be exploited for profit. What a cutie! And don’t worry, he doesn’t keep your secrets in his little head. Your data is shared and used by billion dollar tech companies!
Stalkie Talkie is the hand held, hi-tech toy that uses algorithms which match children with adult strangers. Press the button then just sit back and wait for billions of unknown people to find you… How do you tell if they’re a friend or a predator? We don’t know either!
Sign your life away!
My First Terms and Conditions is essential reading for any child. Lose yourself (and your rights) in a few thousand pages of legally impenetrable small print. It’s long, incomprehensible, unfair, and deliberately obscure – almost like it was designed not to be read…
Look out sleepy head!
Wakey Wakey Night Light wants your attention around the clock. It’s the all-new, all-consuming, algorithmically automated device designed to keep you updated on everything you don’t need to know about 24/7. Young people are driven wild by the adrenaline rollercoaster of over-stimulation and sleep deprivation. With lights, vibrations and over 50 alert sounds – you just can’t say no to these notifications!
Pocket Troll scrutinises every minute of your existence, then torments you with personalised comments and mild psychological torture. These trolls do it all; body shaming, racism, homophobia… Plus everything is public, nothing gets forgotten and somehow you’ll still feel lost without it in your pocket. Pocket Troll comes with a book of Community Guidelines – but don’t worry, we never enforce them.
MEGAfun with MICROtransactions
Pay as you Yo-Yo is the revamped classic you’ve just got to take for a spin. Set up your account with Mum or Dad’s credit card, then get ready to throw down high scores (and even higher bills). With contactless technology we charge your card every time the Yo-Yo touches your hand. You won’t even notice it’s happening. The scores are low to begin with, but wow do they add up fast!
Fishing for Likes is the game that makes your popularity our top priority. Compete against your ‘friends’ to score the most likes, use them to distort your self worth and judge others. Do whatever it takes to get more… take off your clothes, say something extreme, you can even pay to get more likes! It’s compulsive, obsessive, destructive fun for the whole community.
How many faces in your book?
Mystery Friends is the never-ending sticker collection kids can’t wait to get stuck into. With billions of new friends to add, there’s no telling who you’re gonna get; a new BEST friend? Or a pesky predator? Whatever you do, just keep coming back for more!
Take screen time to the extreme
The Eye-Con 3000 is the eyeball tracking, retina scanning, handheld device kids just can’t put down! Literally. Stop looking at its military grade camera for even a split second, and your character dies. It’s the age old battle of man vs machine, child vs addiction, corporate greed vs the human need to exist and interact with other living things. Eye-Con 3000 is easy to play but impossible to win. Do you have what it takes?
DEMAND CHANGE: We do not accept this anywhere else; we must not accept it online.
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“Parents and lawmakers across the globe demand a digital world for children that is safe by design, supports their healthy use and STOPS the wholesale abuse of their data. This is urgent and I am proud to join with US lawmakers, Representatives Castor and Trahan and Senators Blumenthal and Markey, to demand change, now.”
Baroness Kidron, 5Rights Chair
Imagine if all the harmful features of the digital world were in traditional toys…
